Your first sales team
You have been the only seller, and now you are thinking about a second pair of hands. These five chapters cover the order of work: when to hire, how to write down how you sell, how fast to reply, who owns which lead and what the first seller does in the first 90 days.
How to use it
Start with chapter 1 if you are not sure you need a seller yet. Start with chapter 3 if inquiries already wait too long for a reply.
Each chapter keeps the same shape: where it goes wrong, the method, a fictional example and a short list for this week.
Chapters
CHAPTER 1
When to hire the first sellerHire the first seller when you can describe the job on one page and when more inquiries arrive than you can answer well. If you cannot, fix the process first, because a hire only repeats it.
7 MIN READ
CHAPTER 2
Write down how you sell, in one pageA one-page description of how you sell gives a new seller a way to start and gives you a way to inspect. Cover who you sell to, where inquiries come from, the deal stages, the rules for usual cases and the next-step rule.
7 MIN READ
CHAPTER 3
The first reply rule for every inquiryA first reply that your team gives every time within a set time beats a faster one it gives on a good day. Pick a time you can keep, name who replies and write it down.
7 MIN READ
CHAPTER 4
Who owns which leadEvery lead has one owner at every moment. Decide how leads are assigned, what happens when the owner is away and when a lead moves to someone else, then make the CRM show the owner.
7 MIN READ
CHAPTER 5
The first seller's first 90 daysA new seller needs a plan, a mentor and three checkpoints. Write what they do in 30, 60 and 90 days, who teaches each skill and how you will check it, on real work and not on feel.
7 MIN READ